Our Journey
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
In 2025, Luh was born from something real. We saw that many people had lost the spark the joy of getting ready, the habit of caring for themselves, the confidence to feel beautiful. After our wedding and the arrival of our children, we viewed the world differently.
So we created Luh Store: a brand with one purpose to help people reconnect with their inner beauty through accessories that uplift and transform.
Our first sale? A pair of Leicester sunglasses. The customer smiled. Not just a polite smile a real, empowered, glowing smile. That’s when we knew:
We don’t sell products. We deliver confidence.
Our Purpose
More than accessories, a reflection of who you are.
We believe beauty begins within. A fresh shower, a favourite outfit, and an accessory that speaks to your soul can shift the direction of your day.
Our mission is simple yet powerful:
To elevate self-esteem through accessories that help people recognise their inner beauty and express it with authenticity.
Let’s Shine
A phrase that became a way of living.
On the days I didn’t feel like showing up, my husband Leonardo would hug me and say:
“Let’s shine. Today is going to be a great day.”
And somehow, it always was. That became our mantra, a gentle reminder that we all have light inside us, even when it feels dim.
Today, “Let’s shine” lives in every order we send, every design we release, and every message we share.
Style with Soul
Not for everyone, only for those who feel the connection.
Luh’s style can’t be defined by trends. It lives in the people who believe a single piece can transform how they see themselves.
We began with sunglasses. Then came jewellery. And we’re just getting started.
Our products are for those who look in the mirror and say, “This makes me feel like me.”
Real People, Real Stories
The beauty is in how they feel.
We don’t just receive reviews. We receive moments of transformation:
These stories remind us: this is about more than fashion. It’s about helping people see themselves differently.
Perfection is the word for these sunglasses. I’ve always loved sunnies but never found a pair that fit my face this perfectly. I’m simply in love 🥰🫶
Glaucimar
I honestly can’t put into words how much I loved them! I don’t know, it feels like I’m glowing with these pieces! ✨
Anna Pamplona
Look at this, guys – how stunning! It matched my outfit perfectly, I loved it. Honestly, a pair of sunglasses changes everything, right? Oh my God, love it, love it.
Rebecca
Cool sunnies and excellent value for money.
Cinthia V Dutra
And me, who was never into wearing sunglasses… now I’m obsessed and completely obsessed with every single Luh model.
Anna Pamplona
Growth with Roots
Like a tree steady, grounded and ready to flourish.
Luh is growing with purpose. We’re focused on building a strong foundation:
Style with purpose. Quality. Emotional connection. Inner beauty first.
We grow naturally — not rushed, but rooted in truth. We’re here for the long term, not just the trend.
Our Vision for the Future
Legacy over likes. Meaning over mass.
We want to reach more lives. To help people rediscover the beauty that’s always been within even when life tries to hide it.
We see Luh becoming a recognised brand across Brazil and the United Kingdom, known not for pricing, but for what we represent.
Luh isn’t for everyone. It’s for those who feel what we’re saying.
A Unique Gem
Because you are one.
You are not just a customer. You are a story. A spark. A light.
Luh Store exists to help you shine from the inside out.
Because the world doesn’t need more perfection, it needs more people being exactly who they are.
Let’s shine.